Serif Normal Labo 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Portada' by TypeTogether and 'Mondo News' by Untype (names referenced only for comparison).
Keywords: books, editorial, academic, reports, brand identity, classic, literary, formal, trustworthy, traditional, text readability, typographic neutrality, traditional tone, editorial utility, bracketed serifs, transitional, robust, crisp, balanced.
A conventional serif with bracketed, slightly tapered serifs and a steady, medium-contrast stroke structure. The letters show crisp terminals and sturdy verticals, with rounded bowls and moderate aperture openings that keep the texture even in running text. Uppercase forms feel broad and composed, while the lowercase maintains clear counters and straightforward constructions (notably a single-storey g and a compact, readable a). Numerals are proportional and old-style leaning in feel, with familiar serifed endings that integrate smoothly with the text color.
Well-suited to long-form reading in books and editorial layouts where a familiar serif texture supports comprehension. It also fits academic and corporate documents, reports, and formal communications that benefit from a traditional typographic voice, and can serve as a dependable serif for identity systems and stationery.
The overall tone is classic and bookish, projecting a formal, established voice. Its restrained detailing and even rhythm suggest reliability and seriousness without feeling overly ornamental or delicate.
The design appears intended as a versatile, conventional text serif that prioritizes legibility and a stable typographic color. It balances classic proportions with a clean, modern finish to remain broadly useful across print and general-purpose typography.
In text, the font produces a solid, dark-but-controlled page color, with consistent spacing and a calm baseline rhythm. The design reads as a practical workhorse serif: conservative in skeleton, clean in finish, and optimized for sustained reading rather than display eccentricity.