Script Ihmam 7 is a bold, wide, high contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, greetings, retro, friendly, playful, elegant, confident, expressiveness, display impact, handmade feel, vintage flair, brushy, swashy, rounded, bouncy, looped.
A flowing, connected script with a pronounced rightward slant and brush-like stroke behavior. Letterforms are broad and rounded, with thick main strokes contrasted by slimmer entry strokes and tight hairline turns. Curves are smooth and generous, terminals often end in teardrop-like or tapered finishes, and many capitals feature compact swashes and looped construction. Spacing is lively and uneven in an intentional, handwriting-driven way, with rhythmic rises and dips that create a buoyant baseline movement.
Best suited to short-to-medium display settings where its loops and swashes can be appreciated, such as branding marks, packaging titles, posters, and greeting or invitation-style copy. It can also work for pull quotes or section headers, especially when ample tracking and line spacing are provided to prevent connections and flourishes from crowding.
The overall tone feels upbeat and personable, with a vintage sign-painting warmth and a slightly theatrical flourish in the capitals. It reads as confident and celebratory rather than delicate, balancing elegance with an approachable, fun energy.
Designed to mimic confident, hand-drawn brush lettering with a smooth, polished finish, prioritizing expressive motion and bold presence in display typography. The forms emphasize readability at larger sizes while retaining decorative flair through swashed capitals and rounded joins.
Capitals are especially decorative, with strong internal curves and occasional extended lead-ins/outs that add momentum in headlines. Numerals follow the same brush-script logic, staying rounded and weighty with clear italic motion.