Sans Normal Konay 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Ciutadella' by Emtype Foundry, and 'Flaco' by Letter Edit (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, contemporary, confident, informal, emphasis, motion, impact, modernize, simplify, oblique, rounded, geometric, compact, punchy.
This typeface is a heavy, right-leaning oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generously radiused (notably in C, G, O, and S), while terminals are clean and mostly straight-cut, producing a crisp, modern finish. Proportions feel slightly compact with sturdy stems and relatively closed counters in letters like a, e, and s, giving the overall texture a dense, high-impact rhythm. The uppercase is broad and stable, and the lowercase follows a single-storey, simplified sans logic with a straightforward, utilitarian structure.
It performs best in short, high-contrast applications such as headlines, branding marks, posters, and packaging where weight and slant can do the expressive work. The dense color and simplified shapes make it well-suited to energetic identities (fitness, sports, streetwear) and bold callouts in editorial or digital layouts.
The overall tone reads energetic and assertive, with an active, forward-leaning stance that suggests motion and momentum. Its rounded geometry keeps the voice approachable and contemporary, balancing toughness with a friendly, sporty feel.
The design appears intended to deliver a modern, high-impact sans voice with a built-in sense of speed. By combining heavy strokes, rounded geometric forms, and a consistent oblique angle, it aims to create confident emphasis while staying clean and contemporary.
The oblique slant is consistent across capitals, lowercase, and numerals, helping headlines feel cohesive and directional. Numerals are similarly robust and simple, matching the letterforms for a unified, signage-like clarity at larger sizes.