Solid Lema 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, retro, toy-like, quirky, attention, playfulness, retro flavor, graphic impact, novelty display, rounded, soft corners, ink-trap like, notched, compact.
A heavy, blocky display face built from rounded rectangles and soft, sculpted corners. Strokes are monoline and dense, with counters frequently reduced to tiny slits or closed entirely, creating a mostly solid silhouette. Many glyphs show deliberate nicks and inset corners that read like simplified ink traps, giving the shapes a cut-and-carved feel rather than pure geometry. Spacing and sidebearings feel irregular by design, contributing to a bouncy rhythm in words, while the overall proportions remain compact and sturdy.
Best suited to large-scale display settings such as posters, event promos, packaging, and logo wordmarks where its chunky silhouettes can carry visual weight. It also works well for playful editorial openers, merchandise graphics, and bold social graphics, especially when used in short bursts rather than long passages.
The tone is bold and mischievous, with a friendly, toy-block warmth rather than aggression. Its closed interiors and chunky contours evoke mid-century display lettering and pop visuals, projecting a humorous, attention-grabbing personality. The irregular cuts add a handmade, offbeat character that feels informal and energetic.
The design appears intended to maximize impact with near-solid letterforms while preserving recognizability through carved notches and rounded geometry. The goal seems to be a distinctive, retro-leaning novelty display look that stays cohesive across uppercase, lowercase, and numerals while maintaining a lively, irregular rhythm.
At text sizes the near-solid forms can reduce letter differentiation, especially where counters are minimal, so the face reads best when given room and scale. The distinctive notches become a key identifying feature in headlines and short phrases, where the sculpted corners remain clearly visible.