Sans Normal Asbek 11 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Celex Grotesk' by Designova and 'Avergent' by Variatype (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, modernization, neutrality, geometric, rounded, crisp, minimal, high contrast.
A clean sans with predominantly geometric construction, mixing circular bowls with straight, firmly cut terminals. Strokes keep an even, monoline feel, while curves are smooth and well-balanced against flat horizontals and verticals. Counters are open and legible, with rounded forms (C, O, Q, e) staying close to true circles and tighter joins in letters like a, b, d, and p. Overall spacing and proportions read tidy and consistent, producing a crisp texture in both all-caps and mixed-case settings.
Well-suited to interface copy and product surfaces where clean, consistent letterforms help maintain clarity at a range of sizes. It also works for branding, signage, and editorial layouts that want a contemporary, no-nonsense sans with a slightly friendly geometric edge.
The tone is modern and understated, aiming for clarity over personality. Its rounded geometry gives it a slightly approachable feel, while the precise terminals and steady rhythm keep it professional and matter-of-fact.
The design appears intended as a versatile everyday sans: neutral enough for system-like clarity, but with refined geometry and smooth curves to feel polished in display sizes as well as text.
Uppercase shapes appear compact and controlled, while the lowercase maintains simple, conventional forms that prioritize readability. Numerals follow the same geometric logic, with rounded figures and straightforward strokes that blend naturally with text.