Sans Normal Idbul 11 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, approachable, playful, human touch, casual clarity, friendly tone, lively emphasis, rounded, soft, smooth, informal, lively.
A slanted, rounded sans with smooth curves and gently tapered stroke endings that evoke quick marker or brush-pen writing. Letterforms are open and generously spaced, with simplified construction and minimal angularity; joins and terminals stay soft rather than sharp. The lowercase is compact and legible with single-storey shapes where expected, while capitals remain upright in structure but share the same forward lean and rounded modulation. Numerals match the same informal rhythm, with easy-to-read, softly curved forms and consistent stroke behavior.
Well-suited for branding, packaging, and promotional graphics that benefit from an informal, human feel. It works nicely for headlines, short paragraphs, quotes, invitations, and social media assets where a friendly tone and quick readability are important. It can also support UI microcopy or labels when a casual, personable voice is desired.
The overall tone is warm and conversational, suggesting an easygoing, personable voice rather than a formal or technical one. Its italic slant and rounded shapes add momentum and a handwritten charm, giving text a lively, friendly texture that feels approachable and modern-casual.
The design appears intended to bridge clean sans construction with a handwritten, italic energy—delivering a relaxed, contemporary look while staying legible in continuous text. Its rounded forms and soft terminals prioritize approachability and warmth over strict geometric precision.
Curves dominate the design, and the stroke endings tend to resolve in subtle flicks rather than blunt cuts, helping maintain a handwritten impression. The texture in paragraphs is even and readable, with enough openness in counters to keep the color from getting muddy at display and subhead sizes.