Serif Other Arbu 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Fanchy' by ArimaType (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, playful, retro, whimsical, friendly, chunky, retro appeal, display impact, friendly tone, decorative character, soft serifs, rounded terminals, bulbous, lively, bouncy.
A heavy, soft-edged serif with bulbous strokes and pronounced, rounded bracketed serifs that read almost teardrop-like in places. Curves are generously inflated and counters tend to be compact, giving letters a stout, cushioned silhouette. Stroke endings flare and taper subtly, producing a gentle, calligraphic swing without sharp corners. The overall color is dense and even, with lively width variation across characters and ample, rounded internal shaping for an expressive rhythm in words.
Best suited to display settings where its bold, characterful shapes can be appreciated—posters, headlines, packaging, and brand marks that want a friendly retro voice. It also works well for signage and short promotional copy, especially at medium to large sizes where the rounded details and serifs stay distinct.
The design feels warm and humorous, with a nostalgic display tone reminiscent of mid-century signage and poster lettering. Its exaggerated serifs and pillowy forms create an approachable, slightly quirky personality that prioritizes charm over restraint.
The font appears designed to deliver maximum personality and presence through inflated strokes and softened serif detailing, echoing vintage advertising and friendly storefront typography. Its consistent, rounded construction suggests an intention to be attention-grabbing while remaining approachable and legible in short text.
Round dots and terminals, plus the swelling joins on letters like the lowercase forms, reinforce a hand-drawn, decorative impression while maintaining clear letter identities. Numerals follow the same soft, weighty construction, keeping the set visually cohesive in headings and short statements.