Sans Normal Efgad 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, packaging, social posts, modern, clean, friendly, informal, warm modernity, everyday readability, brand versatility, monoline, rounded, humanist, airy, open counters.
A slanted, monoline sans with smooth, rounded curves and gently tapered joins that keep the texture light and even. Proportions are open and readable, with generous inner counters in letters like C, O, and e, and a straightforward, geometric feel tempered by humanist stroke flow. Uppercase forms are simple and uncluttered, while the lowercase shows soft terminals and a single-storey a and g that add warmth. Figures are clear and unadorned, matching the same rounded, steady rhythm as the letters.
Works well for brand voice systems, headlines, and short-to-medium reading where a softer, more personable sans is desired. The open shapes and steady rhythm suit UI labels, marketing copy, and packaging or lifestyle contexts that benefit from clarity with a relaxed, modern character.
The overall tone is contemporary and approachable, balancing a clean editorial polish with a casual, conversational slant. It reads as friendly and flexible rather than strict or technical, making it feel at home in modern brand and content settings.
Likely designed as a versatile slanted sans that maintains clean construction and readability while adding warmth through rounded forms and simplified, contemporary lowercase shapes. The consistent rhythm and open counters suggest an emphasis on comfortable text setting and friendly display use.
The slant is consistent across capitals, lowercase, and numerals, producing a smooth forward motion in text. Curves remain broadly circular and stable, giving paragraphs an even color without sharp contrast spikes or decorative interruptions.