Sans Normal Jagub 10 is a regular weight, very wide, low contrast, upright, normal x-height font visually similar to 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: ui, signage, branding, headlines, packaging, clean, modern, friendly, minimal, neutral, clarity, modernity, approachability, versatility, rounded, open apertures, monoline, spacious, geometric.
This is a monoline sans with broad proportions, generous counters, and smoothly rounded curves. Letterforms lean toward geometric construction—circular bowls and even, steady stroke widths—while corners are softened rather than sharply squared. Spacing reads open and airy in text, with wide set capitals and similarly roomy lowercase. Details like the single-storey “a” and “g,” simple terminals, and open apertures keep the shapes clear and uncluttered.
Its wide, open forms suit interface labels, dashboards, and signage where clarity at a glance matters. The spacious texture also works well for brand wordmarks, packaging, and short headlines that benefit from a clean, modern presence without high contrast or sharp detailing.
The overall tone is contemporary and approachable, with a calm, neutral voice. Its wide rhythm and rounded geometry give it a friendly, slightly tech-forward feel without becoming quirky or decorative.
The design appears intended to deliver a straightforward, contemporary sans optimized for clarity and an inviting tone. By combining geometric roundness with simple, unembellished terminals, it aims for broad usability across digital and print contexts while maintaining a distinctive wide rhythm.
Numerals appear streamlined and modern, matching the same rounded, low-friction stroke behavior as the letters. The design maintains consistent stroke endings and curvature across upper- and lowercase, producing a uniform texture in longer lines of text.