Sans Normal Ehbut 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, packaging, posters, editorial, modern, friendly, airy, casual, clean, approachability, motion, modernity, clarity, warmth, rounded, humanist, oblique, open, smooth.
A slanted, rounded sans with gently tapered strokes and soft terminals that keep the forms smooth and approachable. Curves are built from clean, circular geometry—especially in O/C/G and the numerals—while straight strokes lean consistently, giving the whole design a forward rhythm. Uppercase shapes are simplified and open, with a slightly calligraphic feel in diagonals and joins; lowercase letters show clear, single-storey a and g, an open e, and tall, slender ascenders. Spacing reads even and relaxed, with a light, flowing texture in text.
This style works well for branding and identity systems that need an approachable, modern voice, as well as headlines, posters, and packaging where the slant adds energy. It also suits short editorial pulls and UI/marketing text where a friendly, flowing sans texture is desired.
The overall tone is contemporary and friendly, with an easy, informal energy created by the steady slant and rounded construction. It feels expressive without becoming decorative, making it suitable for designs that want motion and warmth while staying legible.
The design appears intended to merge geometric roundness with a human, forward-leaning rhythm, offering a clean sans that feels lively and personable. Its consistent slant and simplified forms suggest a focus on readability and contemporary tone rather than strict neutrality.
Distinctive details include the softly curved tail on Q, a simple, open G construction, and numerals that echo the same rounded, slightly hand-drawn geometry (notably the looped 2 and 3). The lowercase t has a small crossbar and the r is compact, contributing to a smooth text rhythm.