Sans Normal Efmay 1 is a light, normal width, monoline, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, infographics, modern, clean, approachable, technical, airy, emphasis, clarity, modernity, friendliness, rounded, humanist, oblique, open apertures, high legibility.
This is a monoline sans with a consistent rightward slant and softly rounded terminals. Proportions are balanced and fairly open, with generous counters and clear separation between strokes, giving the alphabet an even, rhythmic texture in text. Curves are built from smooth circular and elliptical arcs (notably in C, G, O, e), while straight strokes stay crisp and restrained; overall contrast is minimal and stroke joins are clean. The numeral set follows the same slanted, open construction, with simple, readable forms and rounded turns.
It suits interface labels, dashboards, and product UI where an italicized voice is needed without sacrificing legibility. The clean geometry and rounded feel also work well for modern branding, editorial pull quotes, presentations, and infographic captions where a contemporary, energetic emphasis is desired.
The font conveys a contemporary, streamlined tone that feels friendly rather than rigid. Its rounded construction and open forms make it feel approachable, while the steady slant adds motion and a lightly editorial energy.
The design appears intended as a practical oblique companion for modern sans typography, prioritizing readability and even texture while adding a gentle sense of speed and emphasis. The rounded, open shapes suggest an aim for clarity and friendliness in both short display lines and longer passages.
In running text, the oblique angle is noticeable but controlled, maintaining clarity without becoming overly calligraphic. The forms emphasize openness (e.g., the lowercases with ample counters), and the overall spacing reads comfortably, supporting a light, uncluttered color on the page.