Slab Contrasted Furu 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Equip Slab' by Hoftype, and 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, assertive, retro, collegiate, sturdy, friendly, impact, nostalgia, sturdiness, approachability, display clarity, blocky, chunky, bracketed, rounded, ink-trap feel.
A heavy, block-forward slab serif with compact counters, pronounced rectangular slabs, and softly rounded joins that keep the texture from feeling rigid. Strokes show noticeable thick–thin behavior in bowls and curves, while terminals and serifs stay broad and flat, creating a dense, poster-like color. The lowercase is sturdy and simplified, with a single-storey a and g, a short-armed r, and generally tight interior space; the overall rhythm reads slightly bouncy due to mixed widths and strongly shaped curves.
Best suited to headlines, short paragraphs, and display settings where strong presence and high impact are needed. It fits well in sports/collegiate branding, punchy packaging, event posters, and logo wordmarks that benefit from a sturdy slab-serif voice.
The tone is bold and confident with a clear vintage flavor, evoking athletic lettering and old-school display typography. It feels friendly rather than formal, projecting solidity, approachability, and a bit of playful swagger.
The design appears intended to deliver maximum visual weight and memorability while retaining a warm, approachable character. By combining broad slabs with softened curves and noticeable stroke modulation, it targets expressive display typography that feels both classic and robust.
At text sizes it builds a dark, compact texture, making word shapes punchy but also emphasizing the tight counters and thick joins. The strong slab structure and rounded shaping help it hold up in short lines and large headlines where impact is the priority.