Sans Normal Ifman 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, playful, handwritten, approachability, informality, modern friendliness, softening, motion, rounded, soft terminals, humanist, informal, lively.
This typeface is a rounded, slanted sans with smooth, continuous strokes and soft, fully rounded terminals throughout. Curves are emphasized over straight segments, giving letters a slightly elastic, drawn quality while keeping outlines clean and consistent. The italic angle is steady and the rhythm feels even, with open counters in forms like C, G, e, and a. Uppercase shapes stay simple and geometric-leaning, while the lowercase introduces more humanist motion, especially in letters like a, g, y, and the single-storey forms.
It works well for branding, packaging, posters, and social media graphics where an approachable, modern feel is desired. The rounded italic style also suits short headlines, pull quotes, and product names, especially when you want motion and friendliness without looking overly decorative.
The overall tone is warm and conversational, suggesting an informal, friendly voice rather than a formal editorial one. Its rounded construction and gentle slant add approachability and a light, upbeat energy suited to everyday messaging and cheerful branding.
The design appears intended to blend clean sans simplicity with a handwriting-like ease, using rounded terminals and a consistent slant to create a smooth, friendly reading experience. It prioritizes charm and approachability while remaining legible and structurally straightforward.
The figures and punctuation in the sample read clearly at display sizes, with round bowls and softened joins that keep the texture smooth. The slant and rounded terminals help unify the set, creating a cohesive, flowing line without sharp interruptions.