Print Umkup 7 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: posters, branding, packaging, social media, quotes, casual, friendly, playful, approachable, lively, hand-lettered feel, casual display, quick brush pen, friendly tone, informal branding, brushed, slanted, rounded, monoline, loose.
A casual brush-pen script with a consistent, low-contrast stroke and a steady rightward slant. Letterforms are compact and slightly condensed, with rounded terminals, soft curves, and occasional tapered entries that suggest quick marker pressure. The texture is smooth and even rather than dry or textured, and the rhythm shows small, natural variations in width and spacing that keep it from feeling mechanically uniform. Uppercase forms are simplified and legible, while lowercase maintains a short body with clear bowls and open counters.
This font works well for short display text where a casual handwritten voice is desired—posters, cover titles, café menus, packaging callouts, and social media graphics. It can also suit pull quotes and headings when paired with a calmer text face to balance its animated rhythm.
The overall tone is informal and upbeat, like quick hand lettering for notes, packaging, or social posts. Its energetic slant and brushy softness read as friendly and personable rather than formal or technical, with a light sense of motion that feels conversational.
Likely designed to mimic quick brush-pen printing: readable, compact, and expressive without relying on connected script. The intention appears to be an easygoing hand-lettered look that stays clean at larger sizes while preserving the spontaneity of writing.
Characters remain unconnected, but many include subtle entry/exit strokes that hint at handwriting without becoming a true cursive join. Numerals follow the same brisk, handwritten logic, with simple shapes and a consistent angle that matches the letters.