Sans Normal Pimis 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Muller' and 'Muller Next' by Fontfabric, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promo, playful, retro, punchy, sporty, friendly, impact, approachability, motion, display personality, rounded, soft corners, bouncy, chunky, slanted.
A heavy, forward-slanted sans with rounded, softly squared forms and broad, compact counters. Strokes stay consistently thick with minimal modulation, creating dense black shapes and a steady rhythm. The geometry leans on circles and wide ovals, while terminals are blunt and slightly softened, giving letters a molded, cutout feel. Proportions emphasize a large x-height with short-ish ascenders and descenders, and the set shows noticeable width variation between characters for a lively texture.
Best suited to short, high-impact text such as headlines, posters, logos, packaging, and promotional graphics where strong silhouette and personality matter. It can also work for social graphics and sports or entertainment branding that benefits from a bold, energetic voice.
The overall tone is upbeat and extroverted, with a playful retro flavor and a sporty sense of momentum. Its chunky silhouettes and rounded joins read as friendly rather than severe, making it feel energetic and approachable.
The design appears intended to deliver maximum impact and readability at large sizes while projecting a fun, dynamic character. Its rounded construction and strong slant suggest a focus on approachable display typography with a sense of motion and pop appeal.
The italic slant is built into the letterforms rather than relying on true cursive construction, so the texture stays bold and stable in display settings. Numerals share the same rounded, weighty build, maintaining strong consistency across letters and figures.