Sans Normal Egmet 9 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, magazines, ui labels, packaging, modern, clean, airy, friendly, contemporary tone, approachability, text clarity, brand voice, editorial versatility, monoline, rounded, open apertures, humanist, soft terminals.
This typeface presents a slanted, monoline sans with smooth, rounded curves and consistently soft stroke endings. Letterforms lean forward with a relaxed, humanist rhythm: counters are open, bowls are generously rounded, and joins stay clean without sharp modulation. Uppercase shapes are straightforward and uncluttered, while the lowercase shows a lively, slightly calligraphic flow (notably in the single-storey forms and the looped descenders), maintaining even texture across words. Numerals follow the same streamlined construction, with simple, legible forms and balanced spacing.
It works well for brand identities, product packaging, and editorial settings where a clean sans with a distinctive slanted voice is desirable. The open forms and even color support short to medium text—such as subheads, pull quotes, captions, navigation labels, and marketing copy—while retaining a contemporary, personable feel.
Overall it feels modern and approachable, with an energetic forward motion from the slant and a calm, refined tone from the smooth curves. The impression is light on its feet and contemporary, suitable for brands or layouts that want clarity without looking rigid.
The design appears intended to deliver a modern sans voice with an integrated slanted posture, combining crisp clarity with softened curves to stay friendly and readable. It aims to provide an italic style that functions as a primary personality rather than a purely secondary emphasis.
The italic angle is evident but not aggressive, helping maintain readability in longer passages. Round letters stay very circular and open, and the design avoids overly mechanical geometry by using subtly humanist proportions and a gentle, consistent rhythm.