Sans Superellipse Savi 7 is a very bold, very narrow, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, advertising, sporty, headline, assertive, retro, dynamic, space saving, motion emphasis, attention grabbing, branding impact, condensed, slanted, high-impact, compact, upright stress.
A tall, tightly condensed italic with thick, compact strokes and softly rounded corners that keep the forms smooth despite the heavy weight. Curves read as oval and superellipse-like, while counters are relatively small, giving letters a dense, poster-ready color. Terminals are mostly blunt and clean, with minimal ornament, and the slant is consistent across caps, lowercase, and figures. The overall rhythm is vertical and urgent, with narrow set widths and tight internal spacing that emphasize height and momentum.
Best suited for high-impact display typography such as posters, campaign headlines, sports or automotive-themed branding, and bold packaging callouts. It also works well for short UI labels, badges, and promotional lockups where space is tight and a strong italic emphasis is desired.
The tone is energetic and forceful, with a fast, forward-leaning feel that suggests motion and intensity. Its compact, muscular shapes evoke a sporty, promotional sensibility, balancing modern cleanliness with a slightly vintage, display-driven attitude.
The design appears intended to maximize impact in narrow horizontal space while maintaining smooth, contemporary curves and a consistent italic drive. It prioritizes immediacy and visual punch, delivering a compact, high-energy voice for attention-first typography.
Uppercase forms are especially tall and streamlined, and the numerals follow the same condensed, slanted construction for a cohesive texture in mixed alphanumeric settings. In longer lines, the dense stroke color can dominate, so it benefits from generous tracking or ample line spacing when used beyond short statements.