Serif Normal Labo 15 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Thermal' by TipoType (names referenced only for comparison).
Keywords: book text, editorial, magazines, branding, academic, classic, literary, formal, authoritative, text reading, editorial tone, traditional serif, institutional clarity, print usability, bracketed, oldstyle, readable, sturdy, traditional.
This serif design shows bracketed, wedge-like serifs and a moderate stroke modulation that reads clearly without feeling delicate. Proportions are on the wide side with open counters and a steady, even color in text. Uppercase forms are relatively broad with calm, classical geometry (notably rounded bowls and a balanced, open “G”), while lowercase features sturdy stems and a two-storey “g” alongside a single-storey “a.” Numerals are lining and similarly robust, with smooth curves and consistent spacing that supports paragraph setting.
It performs well for body text in books, reports, and editorial layouts where an even, readable texture is important. The wide proportions and strong capitals also suit headings, pull quotes, and identity work that calls for a traditional serif voice.
Overall, the font conveys a traditional, bookish tone—measured and dependable rather than flashy. It feels suited to established institutions and long-form reading, with an editorial seriousness that still remains approachable.
The design appears intended as a conventional text serif built for continuous reading and dependable typographic color. Its restrained contrast, bracketed serifs, and broad proportions aim for clarity and authority across both display and paragraph settings.
The sample text shows stable rhythm and comfortable word spacing, with punctuation and capitals carrying clear emphasis without disrupting texture. Serifs and terminals stay consistent across sizes, giving the face a composed, conventional presence.