Sans Superellipse Rugup 13 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, logo design, book covers, playful, retro, whimsical, friendly, quirky, space-saving, distinctive display, friendly tone, retro flavor, handmade feel, rounded corners, soft terminals, condensed, monoline, bouncy.
A condensed, monoline sans with rounded-rectangle construction and softly squared curves. Strokes stay even with minimal modulation, and most terminals are blunted or gently rounded, creating a clean, uniform rhythm. Counters tend to be narrow and vertical, with tall ascenders/descenders and compact apertures; several glyphs show slightly asymmetric, hand-drawn irregularities that keep the texture lively without losing consistency. Numerals follow the same tall, narrow proportions, with simplified shapes and rounded corners that maintain a cohesive set.
Best suited to display roles where its condensed width and quirky rounded geometry can add character—posters, headlines, packaging, and brand marks. It can also work for short bursts of copy in titles, pull quotes, or cover typography where a playful, retro-leaning sans is desired.
The overall tone is friendly and lightly eccentric, combining a mid-century display feel with a casual, handmade warmth. Its narrow, upright stance reads energetic and personable, making text feel animated rather than strictly utilitarian.
The font appears designed to deliver a distinctive, space-saving display voice by combining condensed proportions with rounded-rectangle forms and a subtly hand-made finish. The aim seems to be high personality and recognizability while remaining simple, monoline, and easy to set in multi-word headlines.
The design leans on verticality: many letters appear tall with slim internal spaces, and round letters take on a superelliptical, rounded-rectangle silhouette. The lowercase includes a single-storey style in key forms and punctuation appears straightforward, supporting an informal, conversational voice.