Sans Normal Utriz 5 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'FF Good' by FontFont and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: ui labels, brand accents, headlines, posters, packaging, modern, clean, dynamic, sporty, friendly, legibility, emphasis, modernity, approachability, motion, slanted, humanist, rounded, open counters, soft terminals.
A slanted sans with smooth, rounded construction and a consistent, low-contrast stroke. Curves are broadly elliptical with open counters, while straight strokes keep a crisp, even rhythm. The lowercase shows a tall x-height and compact ascenders/descenders, supporting a dense, readable texture. Terminals are mostly soft and slightly sheared with the slant, and the numerals follow the same rounded, straightforward geometry for an even, cohesive color in text.
It suits interface labels, dashboards, and short bursts of text where a clear, modern italic is useful for emphasis. The slanted stance and clean shapes also make it effective for headlines, brand accents, packaging, and promotional materials that benefit from a sense of speed and clarity.
The overall tone feels contemporary and energetic, with the forward slant suggesting motion and emphasis without becoming aggressive. Rounded shapes and open apertures keep it approachable and friendly, balancing a practical, utilitarian voice with a lightly sporty character.
The design appears intended as a versatile, contemporary italic sans that reads cleanly at small sizes while still providing a distinctive forward-leaning voice. Its rounded geometry and open forms suggest an emphasis on legibility and a friendly, modern tone suitable for both functional and promotional typography.
The italic angle is steady across uppercase, lowercase, and figures, helping the font maintain a unified flow in continuous reading. Wide, rounded bowls and clear interior spaces keep the forms legible, while the sheared cuts on some strokes add subtle sharpness that prevents the design from feeling overly soft.