Sans Superellipse Kylup 7 is a very bold, very wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, app ui, gaming, sporty, futuristic, energetic, confident, playful, impact, speed, modernity, friendliness, branding, rounded, oblique, soft corners, chunky, compact counters.
A heavy, oblique sans with superelliptical construction and generously rounded corners. Strokes are thick and uniform, with compact internal counters and flattened curves that read more like rounded rectangles than circles. The glyphs are wide and forward-leaning, with short, sturdy joins and a consistent soft-shouldered geometry across rounds (C, O, S) and straights (E, F, T). Lowercase forms keep a tall, sturdy profile with simplified terminals, while numerals follow the same blocky, rounded-rectangle logic for a cohesive, high-impact rhythm.
This font is best suited to display roles where impact and motion are desirable: sports and team branding, energetic advertising, packaging callouts, and bold editorial headlines. It can also work in tech or entertainment UI for short labels and navigation where a strong, friendly presence is needed, but the dense counters suggest avoiding long body text.
The overall tone is fast and assertive, combining a sporty slant with a friendly softness from the rounded corners. It feels contemporary and tech-adjacent—built for punch and motion rather than quiet neutrality—while still coming across approachable and fun.
The design appears intended to deliver maximum visual weight with a streamlined, modern feel—pairing an italicized stance for speed with superelliptical rounding for a softer, more contemporary character. Its consistent geometry suggests a focus on branding versatility and immediate recognition at large sizes.
The oblique angle and broad proportions create strong horizontal momentum, and the tight counters help the face maintain density at display sizes. Round letters remain controlled and squarish, giving the font a distinctive “cushioned” silhouette that stays consistent across the alphabet and figures.