Sans Normal Apgus 10 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Madani' and 'Madani Arabic' by NamelaType, and 'Brahma' and 'Brahma Rounded' by Tall Chai (names referenced only for comparison).
Keywords: ui design, branding, signage, headlines, body text, modern, neutral, clean, friendly, tech, clarity, versatility, modernity, simplicity, geometric, rounded, open apertures, high legibility, even rhythm.
A clean geometric sans with smooth circular bowls and largely uniform stroke weight. Curves are generous and symmetrical, with open, readable counters and a calm, even rhythm across text. Terminals are straightforward and crisp, and the overall construction favors simple geometry over calligraphic modulation. Capitals feel sturdy and balanced, while lowercase forms keep a clear, contemporary structure with round dots and uncomplicated joins.
Well-suited to interface typography, product and corporate branding, and general-purpose editorial use where clarity is important. Its stable geometry and clean shapes also work nicely for wayfinding and signage, and it scales comfortably from headings to short blocks of text.
The tone is modern and neutral with a friendly edge from the rounded geometry. It reads as practical and straightforward rather than expressive, lending a quietly tech-oriented, contemporary feel in both display and text settings.
Designed to provide a dependable, contemporary sans built on simple geometric principles, prioritizing clarity and visual consistency. The goal appears to be an all-purpose workhorse look that stays unobtrusive while remaining crisp and current.
Round forms like O, C, and G are particularly circular, reinforcing the geometric voice. Numerals are clear and uncluttered, matching the letterforms’ simple construction and consistent spacing impression in the sample text.