Sans Normal Ogbo 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neptune' by Indian Type Foundry and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, friendly, modern, direct, playful, impact, clarity, approachability, modernity, simplicity, rounded, soft corners, geometric, compact, blocky.
A heavy, geometric sans with broad proportions and rounded outer curves paired with firm, straight-sided stems. Counters are relatively tight and apertures lean toward closed, giving forms like C, S, e, and a a compact, punchy feel. Terminals are clean and unadorned, with consistent stroke weight and smooth curves that read evenly at display sizes. The lowercase is simple and sturdy, with single-story a and g, a short-armed r, and a symmetrical, wide m; figures are large and bold with clear, straightforward shapes.
Best suited for headlines, posters, signage, and brand moments that need strong presence and quick readability. It also works well for logos and packaging where a compact, rounded-bold voice can feel both modern and friendly.
The overall tone is assertive and high-impact while staying approachable due to its rounded geometry and softened joins. It feels contemporary and energetic, suited to bold statements rather than quiet, text-first reading.
The design appears intended to deliver maximum impact with simple, geometric construction and smooth, rounded contours, balancing firmness and approachability. It prioritizes bold silhouettes, consistency, and clarity for short-form, attention-grabbing typography.
Spacing appears intentionally generous for such heavy letterforms, helping prevent shapes from clogging in large headlines. The design emphasizes strong silhouettes and uniform rhythm, prioritizing immediate recognition and visual mass over delicate detail.