Serif Normal Olmud 11 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' and 'FF Milo Serif' by FontFont, 'Maxime' by Monotype, 'Artigo' by Nova Type Foundry, and 'Noam Text' by TypeTogether (names referenced only for comparison).
Keywords: editorial, book text, headlines, magazines, branding, classic, confident, literary, traditional, readability, tradition, authority, warmth, versatility, bracketed, ball terminals, oldstyle numerals, robust, compact.
This serif has sturdy, well-supported stems and bracketed serifs that read as traditional and text-oriented rather than decorative. The letterforms show a moderate stroke modulation with clearly defined thick–thin relationships and softly cupped joins, giving the design a slightly warm, printed feel. Curves are full and rounded, counters are generous, and terminals often finish with subtle ball or teardrop shapes, especially in the lowercase. Spacing appears even and stable, with a calm rhythm that keeps words cohesive at display sizes while remaining structured enough for longer passages.
It suits editorial design, book typography, and magazine layouts where a strong, traditional serif voice is desirable. The robust color and clear serifs also make it effective for headlines, section heads, and branding systems that aim for heritage and credibility without feeling ornate.
Overall, the tone is authoritative and familiar, evoking book typography and established editorial voices. Its heavier color and rounded details add approachability, balancing formality with a slightly friendly, old-school character.
The design appears intended as a conventional reading serif with a solid, confident presence and a touch of warmth in its rounded terminals and comfortable proportions. It prioritizes an even text rhythm and familiar forms for dependable use across common publishing contexts.
The lowercase shows classic, text-face traits such as a two-storey “a” and “g,” with the “g” featuring a prominent lower loop. Numerals appear oldstyle (varying heights), reinforcing a literary, traditional setting. The italic is not shown, so the visible style reads as a straightforward roman intended for steady, repeatable text texture.