Sans Superellipse Dogug 7 is a regular weight, very narrow, monoline, upright, tall x-height font.
Keywords: ui labels, signage, posters, packaging, headlines, techy, retro-futurist, utilitarian, schematic, minimal, space-saving, technical voice, system coherence, modern display, branding, condensed, rounded corners, geometric, modular, square-ish.
A condensed, geometric sans built from straight strokes and rounded-rectangle curves, with consistent line thickness throughout. Counters and bowls read as squarish superellipse forms, and joins are clean with soft corner radii rather than sharp terminals. Proportions are vertically emphasized, with compact widths and simplified shapes that keep the silhouette orderly and modular. Spacing appears fairly even and disciplined, producing a tight rhythm suited to compact setting.
Works well for interface labels, dashboards, wayfinding, and product markings where compact width and consistent stroke weight help conserve space and maintain clarity. It also suits headlines and poster typography that benefit from a techno/retro-industrial aesthetic. In longer passages, it’s best used at comfortable sizes with adequate line spacing to preserve legibility in the tight, condensed rhythm.
The overall tone feels technical and system-oriented, like labeling for instruments, interfaces, or engineered objects. Its rounded-rect geometry adds a friendly, retro-digital flavor while staying restrained and functional. The narrow stance and uniform strokes give it a precise, slightly futuristic voice without becoming decorative.
The font appears designed to deliver a compact, modern sans voice using rounded-rectangle geometry and monoline construction for a consistent, engineered look. Its simplified, modular letterforms suggest an intention to feel systematic and contemporary while retaining a distinctive retro-digital personality.
The design leans on repeated structural motifs—rounded corners, straight vertical stems, and squared curves—creating a coherent, gridlike texture in text. Several letters use minimal, architectural forms that prioritize clarity of silhouette over traditional calligraphic details, reinforcing a constructed, modular character.