Sans Normal Mobab 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Garet' and 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, attention grabbing, approachability, retro flavor, brand impact, rounded, bulky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are built from simple circular/elliptical geometry, while joins and terminals stay clean and minimally detailed, giving the shapes a solid, blocky presence. The lowercase is sturdy and open in silhouette, with short extenders and a consistent, even stroke impression that keeps letterforms feeling dense and stable in both display lines and single characters.
Best suited to display typography where weight and personality are assets: headlines, posters, logos/wordmarks, packaging, and bold signage. It also works for short bursts of text such as callouts, labels, and social graphics where strong visual impact is needed.
The overall tone is bold and approachable, leaning cheerful and slightly nostalgic. Its inflated, chunky forms read as confident and informal, with a toy-like friendliness that suits attention-grabbing headlines without feeling sharp or technical.
Designed to deliver maximum visual punch with a friendly, rounded voice, prioritizing strong silhouette recognition and a consistent, geometric feel. The forms aim to be approachable and contemporary-with-retro flavor, optimized for prominent sizes and high-contrast layout roles.
Round letters like O/Q and numerals like 6/8/9 show tight apertures and counters, emphasizing mass and color on the page. The typeface maintains a strong baseline and steady rhythm, with enough differentiation in key shapes (e.g., a, g, t, r) to remain readable at larger sizes despite the dense interior spaces.