Serif Normal Jomab 12 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Benton Modern', 'Escrow', and 'Moderno FB' by Font Bureau and 'Chronicle Deck' and 'Chronicle Display' by Hoefler & Co. (names referenced only for comparison).
Keywords: book text, editorial, magazines, academic, reports, classic, literary, formal, refined, authoritative, readability, editorial tone, classic styling, typographic hierarchy, print elegance, bracketed, transitional, crisp, bookish, balanced.
This typeface is a high-contrast serif with bracketed, wedge-like serifs and a steady, upright axis. Strokes transition sharply from thick verticals to fine hairlines, with smooth, controlled curves and firm terminals. Proportions are balanced and slightly compact in the lowercase, with rounded counters and a clear, traditional rhythm that remains consistent from capitals through figures. Numerals follow the same contrast and serif treatment, giving them a text-like presence rather than a purely tabular, mechanical feel.
It performs well in long-form reading contexts such as books, journals, and editorial layouts where a familiar serif texture is desired. It can also support formal communication—reports, academic materials, and headings—especially when set with generous leading to accommodate the fine hairlines.
The overall tone is classic and literary, suggesting tradition and editorial polish. Its crisp contrast and composed detailing convey formality and confidence, while the smooth curves keep the voice refined rather than severe.
The design appears intended to deliver a conventional, dependable text serif with elevated contrast for a polished printed feel. Its controlled detailing and classic proportions aim to provide a familiar reading experience while adding refinement and hierarchy through contrast.
In the sample text, the thin hairlines and delicate joins become more prominent at larger sizes, while the strong verticals keep words anchored and readable. The uppercase has a dignified presence, and the lowercase maintains a conventional, book-oriented texture suitable for continuous reading.