Serif Normal Gulem 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: book text, editorial, magazines, quotations, brand voice, classic, literary, formal, traditional, readability, editorial tone, classic italic, bracketed, calligraphic, oldstyle, warm, bookish.
A slanted serif with moderate stroke contrast and clearly bracketed serifs. The letterforms show a gentle calligraphic influence: curved entry/exit strokes, tapered terminals, and slightly lively curves that keep the texture from feeling mechanical. Proportions are fairly traditional, with a steady rhythm in text, open counters, and a comfortably readable x-height. Numerals and capitals follow the same classic, print-oriented construction, with smooth joins and a consistent italic angle across the set.
Well-suited to book and long-form editorial typography where an italic with classical manners is needed for emphasis, citations, or pull quotes. It can also serve in magazine layouts and brand systems that want a traditional, cultivated tone without overly sharp contrast.
The overall tone is traditional and bookish, evoking printed literature, editorial refinement, and a measured sense of formality. Its italic character feels expressive without becoming decorative, lending a subtle elegance to longer passages.
The design appears intended as a conventional text serif italic: readable, rhythmically even in paragraphs, and stylistically aligned with classic print typography. Its gentle calligraphic shaping suggests an aim for elegance and continuity in running text rather than display impact.
In continuous text the slant and bracketed serifs create a flowing horizontal motion, while the moderate contrast preserves clarity at typical reading sizes. The design balances crispness with soft, rounded transitions, giving it a warm, established voice.