Sans Normal Ebref 7 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Kabel' by Linotype (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, captions, clean, modern, friendly, informal, airy, emphasis, readability, contemporary tone, approachability, slanted, humanist, open apertures, rounded, smooth.
This typeface is a slanted sans with smooth, rounded construction and gently tapered stroke endings. Curves are broadly circular and open, giving bowls and counters a spacious feel, while diagonals (as in A, K, V, W, X, Y) create a consistent forward rhythm. Terminals tend to be clean and uncluttered, and the overall drawing stays even and calm, with clear shapes and simple joins that keep letterforms from feeling rigid or mechanical.
It works well for interface copy, short-form editorial, and product branding where a clean slanted sans can add momentum without becoming overly stylized. The open shapes and steady rhythm also suit captions, labels, and promotional headlines that need clarity with a slightly informal character.
The overall tone is approachable and contemporary, combining a brisk, forward-leaning motion with soft, rounded forms. It reads as friendly and practical rather than formal, suggesting an easygoing voice suitable for everyday communication.
The design appears intended to provide a contemporary italic voice within a clean sans framework—adding motion and emphasis while preserving straightforward, readable forms. Its rounded geometry and open counters suggest an emphasis on clarity and friendliness in everyday typography.
Lowercase forms show a straightforward, text-oriented structure with a single-storey a and g, supporting a relaxed, modern feel. Numerals are simple and open, aligning with the same rounded geometry and maintaining a consistent color in running text.