Sans Normal Ifdud 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, approachable, handmade, human warmth, casual tone, approachability, informal display, rounded, soft, informal, bouncy, humanist.
A rounded, slanted sans with smooth, brush-like stroke modulation that stays largely even across the alphabet. Terminals are softly blunted and curves are generously inflated, giving counters an open, airy feel. Proportions are slightly irregular in a natural, handwritten way, with lively curves and gentle joins that keep the texture from feeling rigid. Numerals follow the same soft geometry, with round bowls and simplified, flowing forms that read clearly at display sizes.
This font is well-suited to friendly branding, packaging, and promotional headlines where an informal voice is desired. It also works well for short paragraphs, quotes, and social media graphics where warmth and approachability matter more than strict typographic neutrality.
The overall tone is warm and personable, suggesting quick marker lettering or casual signage. Its slant and rounded shapes create an upbeat, conversational rhythm that feels lighthearted rather than technical or formal.
The design appears intended to deliver a casual, human touch within a clean sans framework—combining clear silhouettes with rounded, handwritten-like movement for approachable communication.
Spacing appears comfortable and forgiving, supporting smooth word shapes in running text. The italic construction and softened corners make the face feel energetic without becoming sharp or aggressive, and the letterforms maintain consistent personality across upper- and lowercase.