Sans Superellipse Uhdo 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: logos, headlines, posters, packaging, app ui, futuristic, techno, playful, retro, display impact, branding, tech feel, distinctiveness, rounded, blocky, geometric, modular, soft corners.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms, with large radii and flattened curves that create a soft, blocky silhouette. Counters and apertures are compact and often squared-off, with distinctive wedge-like cut-ins and notches that give letters an engineered, modular feel. The proportions run broad with a stable, upright stance, and the rhythm is driven by consistent stroke widths, tight internal spaces, and prominent horizontal terminals. Overall spacing reads sturdy and compact, favoring impact and shape clarity over delicate detail.
Well suited to logos, wordmarks, and bold headline typography where its rounded-block construction and notched detailing can read clearly. It also fits posters, packaging, and tech or gaming-themed UI moments such as titles, buttons, and badges, especially where a robust, high-impact voice is desired.
The design projects a futuristic, arcade-and-industrial tone: bold, friendly rounded corners paired with sharp interior cuts that suggest machinery, sci‑fi interfaces, and automotive or sports branding. It feels energetic and contemporary, with a playful retro-tech edge that stands out in headlines and logos.
The font appears designed to fuse rounded, approachable geometry with distinctive internal cuts to create a recognizable, modern display voice. Its emphasis on broad forms, compact counters, and modular construction suggests an intention to deliver instant visual impact and a strong brand signature in short text.
Several glyphs emphasize identity through sculpted interior cutouts (notably in curved letters and numerals), creating memorable negative shapes at display sizes. The dense counters and strong black mass suggest it will perform best when given generous size and breathing room, as small sizes may reduce interior clarity.