Sans Normal Gurih 10 is a very light, very narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, airy, modern, minimal, delicate, friendly, space saving, modernity, simplicity, clean tone, condensed, linear, clean, open, rounded.
This typeface is a condensed, linear sans with a uniform, hairline stroke and softly rounded terminals. Curves are drawn with a gentle, oval logic and minimal contrast, giving counters that feel open despite the narrow set. Uppercase forms are simple and restrained, while lowercase features single-storey shapes (notably the a and g) and a tall, narrow rhythm. Numerals follow the same slim, rounded construction, with a straightforward, uncluttered look.
It works best in display contexts where a slim, elegant texture is desirable—headlines, posters, brand wordmarks, and packaging labels. In editorial settings it can add a clean, contemporary voice to short passages, pull quotes, or navigational text when set at comfortable sizes.
The overall tone is light and understated, reading as contemporary and calm. Its slender proportions and rounded endings add a mild friendliness without becoming playful or decorative, creating a quiet, refined presence.
The design appears intended to deliver a modern condensed sans voice with a soft, approachable finish. By combining hairline strokes with rounded geometry and uncomplicated shapes, it aims for clarity and style while keeping the overall footprint narrow and efficient.
Spacing and rhythm emphasize verticality, with long ascenders/descenders and compact letter widths contributing to an economical, column-like texture. The design stays consistent across caps, lowercase, and figures, keeping curves and joins smooth and avoiding sharp calligraphic cues.