Slab Contrasted Vuby 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Brasilica' by CAST, 'Malaga' by Emigre, 'FF Zine Serif Display' by FontFont, 'Askan' by Hoftype, and 'Reba Samuels' by Samuelstype (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, sports, rugged, assertive, western, retro, industrial, impact, heritage, bold display, print feel, slabbed, blocky, bracketed, ink-trap hints, soft corners.
A heavy, slab-serif display face with broad proportions and pronounced, block-like terminals. Serifs are thick and mostly squared with subtle bracketing, and many joins show small notches that read like ink-trap detailing. Curves (C, G, O, S) are generous and rounded but kept tight by the weight, while horizontals and verticals maintain a sturdy, compact rhythm. The lowercase is robust and simplified, with a single-storey a and g and round i/j dots, giving the set a cohesive, workmanlike texture. Numerals are bold and chunky, with open counters and clear silhouettes suited to large sizes.
Well suited for big, attention-grabbing headlines, event posters, storefront or wayfinding signage, and packaging where a sturdy, retro voice helps the message land quickly. It also fits team, competition, or badge-style graphics where compact, high-impact letterforms are desired.
The overall tone is confident and no-nonsense, with a vintage, poster-like presence. Its hefty slabs and slightly notched detailing evoke utilitarian printing and old signage, leaning toward a rugged, Americana-tinged feel rather than refined editorial elegance.
Likely designed to deliver maximum impact with a classic slab-serif structure, combining bold slabs with slightly softened curves and small cut-in details to keep large, dark shapes from clogging. The intention reads as display-first: strong silhouettes, clear word shapes, and a deliberately rugged, print-inspired personality.
In text settings the color is very dark and continuous, so spacing and counters do most of the legibility work; it reads best when given generous tracking and used above body-text sizes. The wide stance and prominent serifs create strong horizontal emphasis, making short words and headlines feel anchored and punchy.