Serif Flared Lehi 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, branding, classic, refined, authoritative, dramatic, classic authority, display refinement, editorial voice, distinctive detailing, wedge serifs, bracketed joins, calligraphic contrast, sharp terminals, sculpted curves.
A high-contrast serif with pronounced thick–thin modulation and crisp, wedge-like serifs that often flare out from the stems. The letterforms show carefully sculpted curves, tight apertures in several lowercase shapes, and sharp, confident terminals that give the design a precise, engraved feel. Capitals are stately and compact with strong vertical stress, while the lowercase maintains a traditional rhythm with a moderate x-height and sturdy, well-defined ascenders and descenders. Numerals follow the same contrast and wedge-terminal logic, reading clearly with a formal, bookish presence.
Well suited to headlines, decks, and pull quotes where its contrast and flared serifs can be appreciated. It also fits editorial typography such as magazines and book covers, and can support refined branding when used with generous spacing and thoughtful hierarchy.
The overall tone is traditional and editorial, projecting seriousness and polish. Its sharp contrast and flared endings add a touch of drama, making the texture feel premium and slightly ceremonial rather than casual or utilitarian.
The design appears intended to blend classical serif authority with a more sculptural, flared finishing that adds distinctiveness in display use. It aims to deliver a polished, literary voice while remaining structured enough for sustained text when set with appropriate size and leading.
In text, the strong contrast and pointed terminals create a lively shimmer, especially at larger sizes where the flared details become a prominent stylistic signature. The design’s tight inner spaces and crisp joins favor clean reproduction and sufficient size for comfortable reading.