Cursive Viju 7 is a regular weight, very narrow, low contrast, italic, very short x-height font.
Keywords: social posts, packaging, posters, invitations, headlines, casual, friendly, lively, personal, playful, handwritten feel, casual branding, expressive display, quick note, brushy, loose, expressive, rounded, bouncy.
A lively handwritten script with a brush-pen feel, built from rounded, tapering strokes and a gently forward-leaning rhythm. Letterforms are compact and tall-leaning, with simplified structures and minimal detailing, giving the face a clean, quick-written look. Strokes stay fairly even while showing subtle pressure changes at turns and terminals, and spacing varies slightly to preserve an organic, hand-drawn cadence. The lowercase is small relative to the capitals, and ascenders/descenders are prominent, contributing to a dynamic line texture.
This style works well for short-to-medium display text such as social media graphics, packaging callouts, posters, event invitations, and casual branding headlines. It also performs nicely for quotes and subheads where a personal, handcrafted voice is desired, while long passages may feel busy due to the tight, energetic rhythm.
The font reads as informal and upbeat, with an approachable, conversational tone. Its quick, confident marks and slightly bouncy movement suggest spontaneity—suited to messaging that feels human, relaxed, and energetic rather than formal.
The design appears intended to capture the speed and charm of brush handwriting in a clean, legible script that feels natural and personable. It prioritizes expressive movement and a distinctive headline presence over strict uniformity.
Capitals are distinctive and attention-grabbing, while the lowercase maintains a smooth flow with partial connections and frequent close joins. Numerals share the same handwritten construction and stroke energy, keeping mixed text consistent.