Sans Normal Kugem 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Croma Sans', 'Epoca Pro', 'Equip', and 'Galvani' by Hoftype; 'Fact' and 'FreeSet' by ParaType; and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, dynamic, sporty, modern, assertive, energetic, motion, impact, clarity, modernity, display, slanted, rounded, geometric, clean, high-impact.
This typeface is a slanted sans with sturdy, even strokes and smooth, rounded curves. The letterforms lean consistently to the right, with compact apertures and broad, simplified shapes that keep counters clear at display sizes. Curved characters (like C, O, S) are built from clean elliptical geometry, while diagonals (V, W, X, Y) feel sharp and purposeful. Terminals are generally straightforward and unembellished, producing a crisp silhouette and a steady rhythm across mixed-case text and numerals.
It fits best where emphasis and momentum are desirable: headlines, posters, promotional graphics, and branding systems that want a modern, athletic edge. It can also work well for short UI callouts, labels, and signage where quick recognition matters and the slanted stance adds urgency.
The overall tone is energetic and forward-moving, with a contemporary, performance-oriented feel. Its slant and dense color create an assertive voice that reads as modern, confident, and a bit sporty rather than formal or delicate.
The design appears intended to deliver a contemporary sans voice with a built-in sense of motion, pairing rounded geometric construction with a pronounced slant for impact. The simplified terminals and sturdy curves suggest a focus on clarity and strong presence in display-driven settings.
In running text, the combination of slant and strong weight produces a continuous, fast visual flow, making the face feel more like a headline or callout tool than a quiet paragraph workhorse. Numerals and capitals present a solid, sign-like presence with minimal stylistic distraction.