Sans Normal Innuy 3 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, chunky, friendly, bubbly, retro, impact, approachability, playfulness, display, rounded, soft-cornered, compact, heavy, cartoony.
A heavy, rounded sans with thick, uniform strokes and soft corners throughout. Counters are generally small and often rounded or oval, giving the letters a compact, punchy silhouette. Curves are emphasized over sharp joins, and terminals tend to feel blunted or slightly scooped, producing a tactile, molded look. Spacing appears sturdy and even, supporting dense headline settings without delicate details.
Best suited for short, high-impact text such as headlines, posters, logos, and product packaging where a friendly, bold presence is desired. It can work well in playful branding and youth-oriented or casual contexts, but the compact counters and heavy mass make it less ideal for long passages at smaller sizes.
The overall tone is upbeat and approachable, with a toy-like, cartoonish friendliness. Its oversized shapes and tight counters create a bold, attention-grabbing voice that feels informal and fun, with a subtle retro display flavor.
The design appears intended to deliver maximum visual impact with a soft, approachable personality—combining chunky proportions, rounded geometry, and simplified letterforms for confident display typography.
Round letters like O/Q and forms with bowls (a, b, p, q) read as especially weighty due to the small internal openings. The lowercase maintains a consistent, simplified construction that prioritizes impact over refinement, and the numerals match the same chunky, rounded logic for cohesive display use.