Slab Normal Yira 1 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, sturdy, playful, confident, impact, approachability, retro flavor, durability, chunky, blocky, rounded, softened, compact serifs.
A heavy, blocky slab serif with softened corners and a broad, low-contrast build. Strokes are thick and consistent, with short, squared serifs that read more like solid terminals than delicate feet, giving the letters a compact, stamped feel. Counters are relatively small and rounded, and the overall rhythm is dense and weight-forward, staying stable in both caps and lowercase while maintaining clear silhouettes at display sizes.
This font performs best in display contexts where mass and clarity are needed: headlines, posters, packaging, and bold signage. It can also support logo wordmarks or short taglines that benefit from a sturdy, friendly presence, particularly when set with generous spacing to keep the dark color from feeling overly dense.
The tone is bold and personable, with a vintage, sign-lettering flavor that feels approachable rather than formal. Its chunky slabs and rounded edges suggest comfort and reliability, while the exaggerated weight adds a touch of humor and emphasis suited to attention-grabbing headlines.
The design appears intended to deliver maximum impact with a warm, accessible character—combining classic slab-serif structure with rounded, chunky shaping for a durable, attention-getting voice in branding and editorial display.
The sample text shows strong word-shape cohesion and a tight, impactful texture, especially in mixed-case settings. Numerals follow the same robust, softened slab treatment, keeping the overall voice consistent across letters and figures.