Sans Normal Askam 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, friendly, neutral, geometric, clarity, modernization, approachability, versatility, rounded, minimal, crisp, open, balanced.
A clean sans with largely geometric construction, using round counters and smooth curves paired with straight-sided stems. Strokes stay even and consistent, with crisp terminals and minimal modulation, giving the forms a straightforward, engineered feel. Uppercase shapes are simple and legible, with circular O/Q and a clear G; lowercase uses single-story a and g, a compact ear on g, and a round, open e. Numerals are similarly geometric, with a simple 1 and rounded 0/8/9, maintaining a consistent rhythm across text.
This font suits UI labels, product and brand typography, and clear, modern headlines where a steady, geometric texture is desired. Its open shapes and consistent stroke behavior also make it a dependable choice for signage and editorial layouts that prioritize clarity and a contemporary tone.
The overall tone is modern and approachable, with a neutral, no-nonsense voice that still feels friendly due to its rounded bowls and open apertures. It reads as contemporary and utilitarian rather than expressive or decorative, suitable for clean interface and brand work.
The design appears intended to provide a versatile, contemporary sans with geometric clarity and a friendly, rounded character, balancing simplicity with comfortable readability in both display and text sizes.
Spacing appears even and text color is steady, producing a smooth texture in paragraph settings. Round forms dominate, while diagonals (V/W/X/Y) are kept sharp and clean, adding a subtle crispness to the otherwise soft geometry.