Sans Superellipse Suta 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, packaging, apparel, sporty, assertive, dynamic, retro, industrial, impact, speed, branding, distinctiveness, industrial tone, rounded, oblique, compact, chunky, stencil-like.
A very heavy, right-leaning sans with rounded-rectangle construction and tightly controlled curves. Strokes are thick with crisp, squared terminals softened by generous corner radii, producing a compact, machined feel rather than a calligraphic one. Counters tend to be small and rectangular/oval, and many forms show deliberate cut-ins and notches (notably in S and several numerals), adding a slightly stencil-like rhythm. Widths vary noticeably between glyphs, with broad capitals and sturdy figures balanced by narrower diagonals and compact lowercase forms.
Best suited to short, high-impact settings such as sports and esports identities, event posters, product packaging, and bold promotional graphics. It also works well for apparel marks and UI moments that need a compact, energetic display voice rather than extended reading.
The overall tone is fast, forceful, and performance-oriented, evoking motorsport graphics and athletic branding. Its rounded geometry keeps it friendly enough for mainstream display work, while the notched details add a technical, utilitarian edge.
The design appears intended to deliver a modern, engineered display sans that combines rounded superellipse geometry with aggressive, speed-driven italics. The notched details suggest a desire for distinctiveness at large sizes and a rugged, industrial character without resorting to serifs or ornamental flourishes.
Capitals read as solid blocks with clear silhouette differentiation, and the numerals are especially distinctive due to their inset cuts and flattened curves. The italic angle is consistent and gives lines of text a strong forward motion, which increases impact in headlines but can feel dense in long passages.