Sans Normal Abdoh 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, technical, versatility, readability, modernization, approachability, rounded, open apertures, humanist, oblique, airy.
This typeface is an oblique sans with soft, rounded construction and very even stroke weight. Curves are generous and smooth, with open counters and open apertures that keep forms clear at text sizes. Terminals are mostly clean and slightly softened rather than sharp, and the overall spacing reads a touch roomy, helping the alphabet feel calm and legible. Numerals follow the same rounded, low-stress geometry, with simple, straightforward shapes that match the letters.
It suits interface typography and product design where clean, unobtrusive legibility is important, and it can also serve well in contemporary branding systems that want a friendly, modern tone. The open forms and steady rhythm make it a good option for short paragraphs, captions, wayfinding-style signage, and presentation decks where readability and a polished look are needed.
The overall tone is contemporary and approachable, balancing a neutral, workhorse clarity with a friendly softness. Its slight slant adds motion and energy without becoming expressive or decorative, keeping the voice professional and understated.
The design appears intended as a versatile oblique sans for everyday communication, combining soft geometry and open forms to stay readable while feeling modern and welcoming.
The design favors broad, circular bowls and uncomplicated joins, giving it a consistent rhythm across uppercase, lowercase, and figures. In the sample text, the oblique posture remains steady and controlled, supporting continuous reading without calling attention to itself.