Sans Normal Bulew 13 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, presentations, corporate communications, signage, modern, neutral, professional, straightforward, approachable, legibility, clarity, versatility, neutrality, efficiency, open counters, blunt terminals, clean, geometric-leaning.
A clean sans with open, round counters and smooth continuous curves paired with straight-sided stems. Terminals are largely blunt and unadorned, producing a crisp, contemporary rhythm. Proportions lean toward simplicity and clarity, with generous interior spaces in letters like O, C, and e, and a consistent, even texture across lines of text.
Well suited to UI and product copy, documents, presentations, and editorial or web text where a neutral voice is preferred. It can also work effectively for signage and wayfinding at moderate sizes thanks to its open counters and clear, simple forms. For branding, it fits identities that want a contemporary, unfussy, and broadly compatible typographic foundation.
This typeface feels modern, neutral, and quietly confident. Its even color and straightforward construction read as practical and professional rather than expressive or decorative. The overall tone is friendly enough for general communication while staying suitably restrained for corporate or informational contexts.
The design appears intended as a general-purpose sans optimized for clear reading and an even typographic color. By minimizing stylistic quirks and keeping forms open and straightforward, it aims to remain unobtrusive while performing reliably across a range of sizes and layout densities.
The uppercase shows strong circular construction in C/G/O/Q, while diagonals (A/V/W/X/Y) remain clean and direct. The lowercase maintains clear differentiation between similar shapes, and the numerals are simple and highly readable with consistent stroke treatment.