Slab Square Higu 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'APN Ggantija' by Alphabets Patrick Nell, 'Nord' by Letterwerk, and 'Kelvin Slab' by Mushroom (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, vintage, friendly, impact, readability, heritage, stability, approachability, slab serif, bracketless, blocky, high contrast, rounded bowls.
A robust slab-serif design with thick, emphatic strokes and strong rectangular serifs that read as largely unbracketed. Curves are full and smoothly drawn (notably in C, O, and e), while joins and terminals keep a crisp, squared-off finish. Counters are relatively open for the weight, with a steady rhythm across uppercase and lowercase; proportions lean slightly wide in rounded letters, giving the text a grounded, poster-like texture. Numerals are heavy and compact, matching the letterforms with consistent serif treatment and strong vertical emphasis.
This face works especially well for headlines, subheads, and short-form copy where weight and structure are assets. It suits branding and packaging that want a dependable, established impression, and it can add character to editorial layouts as a display serif for titles and callouts.
The overall tone is solid and assertive, with a classic, print-forward feel that suggests heritage and reliability. Its bold slabs and rounded interiors add a friendly, approachable warmth, balancing authority with accessibility. The look evokes traditional editorial and display typography rather than minimalist modernism.
The design appears intended to deliver maximum impact with a sturdy slab-serif silhouette, combining strong rectangular serifs with generous curves for legibility and warmth. It aims to feel classic and workmanlike while remaining inviting in display settings.
In text, the heavy serifs create a pronounced horizontal banding that reinforces structure and lends a confident, headline-ready presence. The lowercase shows clear, conventional forms (including a two-storey a and single-storey g), supporting straightforward readability while keeping a distinctly chunky, graphic voice.