Sans Normal Hyrir 2 is a light, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazine, branding, posters, logotypes, fashion, editorial, elegant, avant-garde, airy, display focus, luxury tone, editorial voice, expressive italic, calligraphic, refined, sharp, flowing, delicate.
A slanted, high-contrast design with an expansive stance and generous horizontal proportions. Letterforms show strong stress and dramatic thick–thin modulation, with many strokes tapering to hairline terminals. Curves are smooth and elliptical, while joins and diagonals stay crisp, creating a mix of fluidity and precision. The texture is open and breathable due to the light hairlines, ample counters, and wide set, giving lines of text a sweeping, rhythmic flow.
Best suited to headlines, magazine covers, pull quotes, and brand identities where its wide proportions and sharp contrast can read clearly at larger sizes. It can add a polished, contemporary tone to posters, packaging, and luxury-oriented logotypes, especially when given ample tracking and whitespace.
The font reads as poised and fashion-forward, pairing elegance with a slightly experimental edge. Its shimmering contrast and long, italic movement feel luxurious and expressive, suited to sophisticated, image-led contexts rather than utilitarian settings.
The design appears intended to deliver a modern, editorial italic with dramatic contrast and a confident, wide silhouette. It prioritizes expressive rhythm and visual sophistication over compact density, aiming for standout display performance in branding and typography-led layouts.
Uppercase forms feel especially spacious and display-oriented, while the lowercase maintains a consistent italic cadence with lively entry/exit strokes. Numerals follow the same contrast logic, with thin horizontals and tapered curves that emphasize a sleek, stylized look. Overall color can become delicate at smaller sizes where hairlines may recede.