Script Abrut 10 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: greeting cards, branding, packaging, social posts, quotes, playful, friendly, casual, whimsical, crafty, handmade feel, cheerful display, personal tone, decorative caps, casual branding, brushy, monoline feel, loopy, bouncy, rounded.
A lively handwritten script with brush-pen modulation: strokes are mostly smooth and rounded, with occasional tapered entries and heavier downstrokes that create a calligraphic rhythm. Letterforms are upright with a bouncy baseline and varying widths, mixing simple printed shapes with more cursive constructions. Terminals often finish in soft hooks or small curls, and bowls and loops are generously open, keeping counters readable despite the expressive stroke changes. Capitals are tall and prominent with swashy, looped construction that contrasts with smaller, simpler lowercase forms.
This style fits best in short-to-medium display settings where warmth and personality matter—greeting cards, invitations, labels, boutique branding, and social media graphics. It can also work for pull quotes or headings when paired with a simpler sans for body copy.
The overall tone is cheerful and informal, suggesting a personal, human touch rather than strict penmanship. Its looping capitals and buoyant rhythm give it a whimsical, welcoming personality suited to lighthearted messaging.
The design appears intended to capture an easygoing brush-script look with expressive capitals, readable lowercase, and a consistent handcrafted rhythm for friendly display typography.
In running text, the font reads as a semi-connected script: some letters link naturally while others remain more separated, enhancing a hand-drawn authenticity. Numerals follow the same pen-driven logic, with curved, calligraphic shapes and occasional flourish-like terminals that match the alphabet.