Sans Normal Bineh 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Belle Sans' by Park Street Studio, 'Comenia Sans' by Suitcase Type Foundry, and 'Schnebel Sans ME' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, ui labels, packaging, modern, friendly, confident, clean, approachable, clarity, impact, versatility, contemporary feel, geometric, rounded, soft corners, sturdy, even rhythm.
This typeface is a sturdy, geometric sans with broad, smoothly rounded curves and straight-sided construction. Strokes are consistently thick with minimal modulation, giving letters a solid, even texture. Uppercase forms are compact and confident, while lowercase shows simple, utilitarian shapes with round bowls and open apertures; counters stay generous enough to keep the black-and-white balance clear. Terminals are mostly flat and clean, and joins stay crisp without sharp spurs, producing a stable, contemporary rhythm across text.
It performs especially well in headlines, signage, and brand marks where a strong, clean silhouette is important. The solid stroke weight and open internal spaces also suit UI labels, navigation, and packaging applications that need clarity at a glance.
The overall tone is modern and approachable, with a friendly softness coming from the rounded geometry and even color. It reads as confident and straightforward rather than delicate or expressive, making it feel practical and contemporary.
The design appears intended to deliver a contemporary, no-nonsense sans that feels friendly without becoming informal. Its geometry and consistent stroke behavior suggest a focus on clear shapes, strong presence, and reliable legibility in display and interface contexts.
In text, the font maintains a dense, consistent typographic color that supports emphasis and short-to-medium reading. Numerals match the letterforms in weight and geometry, with simple, highly legible silhouettes that align well with the rest of the set.