Serif Normal Vivo 12 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: editorial, book titles, magazines, posters, branding, bookish, classic, literary, formal, old-style, classic readability, expressive serif, editorial tone, display impact, bracketed, flared, calligraphic, ink-trap, lively.
A traditional serif with broad proportions and a lively, slightly calligraphic stroke feel. Serifs are bracketed and often flare into pointed, wedge-like terminals, with noticeable tapering through curves and joins. Round letters show compact bowls with emphasized entry/exit strokes that create a gently “inked” texture, while capitals carry crisp, sculpted edges and a prominent, looping Q tail. Overall spacing and rhythm read open and generous, with subtle irregularities that give the outlines a hand-tuned, print-like character rather than a purely geometric finish.
This font is well suited to editorial design, book covers, and titling where a classic serif voice is desired but with added character at larger sizes. It can also work for branding and poster headlines that benefit from generous width and distinctive serif detailing.
The tone is classic and literary, evoking book typography and editorial traditions with a touch of expressive flair. Its wide stance and sharpened terminals add a slightly dramatic, storybook quality without tipping into novelty.
The design appears intended as a conventional text serif with enhanced personality: familiar proportions and structure paired with sharpened, tapered terminals and expressive curves to create a more memorable, crafted texture in setting.
The sample text shows strong word shape and a dark, confident color in display sizes, with distinctive details in letters like Q, G, and the lowercases where tapered joins and terminal shapes become part of the personality. Numerals follow the same serifed, slightly calligraphic logic, supporting cohesive titling and headings.