Serif Flared Atru 9 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, fashion, branding, elegant, refined, classic, luxury appeal, display clarity, editorial tone, modern classic, didone-like, hairline, sharp, crisp, statuesque.
This typeface features extremely high stroke contrast with hairline horizontals and sharply tapered joins, creating a crisp black-and-white rhythm on the page. Serifs are fine and pointed with a subtly flared, calligraphic feel at stroke terminals, while vertical stems remain dominant and clean. Curves are smooth and controlled, counters are relatively open, and the overall silhouette is tall and poised, giving capitals a stately presence and lowercase a polished, bookish texture. Numerals follow the same high-contrast logic, with delicate interior strokes and clear, balanced proportions.
Well suited for magazine headlines, cultural/editorial typography, and brand identities that need an upscale, classic voice. It can also work for pull quotes, section titles, and elegant packaging where its contrast and sharp detailing can be appreciated.
The overall tone is sophisticated and formal, with a boutique, editorial polish that reads as premium and carefully curated. Its sharp contrast and refined detailing suggest luxury and tradition more than casual friendliness, giving text a stylish, cultivated voice.
The design appears intended to deliver a modern, high-contrast serif with flared, sharply finished terminals—prioritizing visual drama, refinement, and a luxe editorial character. Its forms aim to balance classical proportions with crisp contemporary precision for attention-grabbing display use.
At display sizes the thin hairlines and tapered details are especially striking, producing a dramatic sparkle across lines. In longer passages the strong vertical emphasis and fine joins create a distinctive, high-fashion texture that benefits from generous size and comfortable spacing.