Sans Normal Vidif 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Giriton' by Hazztype, 'Krong' by Joelmaker, 'Nevaeh' by Kufic Studio, 'Neue Reman Gt' by Propertype, and 'Aquawax Pro' and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, dynamic, confident, modern, friendly, impact, motion, approachability, modernity, emphasis, rounded, oblique, soft corners, punchy, open apertures.
A rounded, obliqued sans with substantial stroke weight and low contrast, giving the letterforms a dense, steady color on the page. Curves are built from smooth circular/elliptical geometry, with softened joins and terminals that read as clean rather than sharp. Proportions feel generous and horizontally relaxed, and counters remain fairly open for the weight, aided by straightforward construction and a consistent, slightly forward slant. Numerals match the letters in heft and curvature, with simple, robust shapes designed for quick recognition.
Best suited to display contexts where strong presence and momentum are desirable, such as headlines, brand marks, posters, and promotional graphics. It can also work well on packaging and product titling where a friendly yet forceful tone helps content stand out. In longer passages it will be most comfortable at larger sizes with ample spacing.
The overall tone is energetic and contemporary, with a forward-leaning stance that suggests motion and confidence. Rounded shaping keeps it approachable and friendly, balancing the weighty presence with an easy, informal feel. It reads as assertive without becoming aggressive, making it well-suited to upbeat, modern visual identities.
The design appears intended as an oblique, rounded sans that delivers impact and motion while maintaining approachable curves and clear, uncomplicated forms. Its broad stance and heavy strokes aim to create confident emphasis for modern marketing and identity work.
The rhythm is even and cohesive across upper- and lowercase, and the sample text shows strong word-shape continuity at larger sizes. The slant and broad proportions emphasize horizontal flow, while the heavy weight produces high impact in short phrases and headings.