Serif Normal Wadam 10 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, fashion, luxury, invitations, elegant, refined, classic, airy, elegance, display focus, editorial tone, premium branding, classical refinement, hairline, delicate, crisp, didone-leaning, formal.
A very thin, high-contrast serif with crisp hairlines and pointed, wedge-like serifs. Curves are smooth and taut, with a vertical, controlled stance and minimal stroke modulation in the thin parts, giving the letterforms a clean, sharpened silhouette. Proportions feel classically bookish yet display-leaning: capitals are wide and open, the lowercase is evenly paced with a moderate x-height, and round forms (O, o, e) read as clean ellipses with fine terminals. Numerals follow the same refined construction, mixing straight stems with delicate curves and small, sharp serifs.
Well-suited to magazine and book cover typography, section openers, pull quotes, and other editorial headlines where contrast and finesse are desirable. It also fits luxury branding, beauty and fashion collateral, and formal printed pieces such as invitations and announcements, especially at display sizes.
The overall tone is polished and poised, with a boutique, fashion-forward refinement. Its high contrast and airy spacing convey sophistication and restraint, suggesting premium editorial settings rather than utilitarian text.
Likely designed to deliver a modern, refined serif voice that channels classic high-contrast construction while remaining clean and contemporary in detail. The emphasis on hairline precision and sharp serifs suggests a focus on elegance and upscale presentation in headline and display contexts.
The design emphasizes sharpness and clarity at larger sizes, where the hairlines and tapered terminals become a defining feature. The rhythm in mixed-case text is smooth and even, while the contrast and fine joins add a distinctly high-end, contemporary-classic feel.